Footwear Collection Design
This collection was developed during my time at Aldo for a private label client.
First step is always trend research, finding the right feel for the brand and pulling the right color palette using core colors and adding seasonal fashion colors.
One part of the collection is a casual section. Including some athletic and flat heeled styles. These are meant for style and comfort.
Each category consists of core styles with updates each season while adding on fashion styles following the season's trends.